The training and learning industry in the United States is undergoing a transformative evolution, driven by technological advancements, shifting workforce demands, and the increasing need for upskilling and reskilling. As we approach 2024, the U.S. market is poised to witness significant growth, with several key segments emerging as dominant forces. This report explores the most promising trends in the U.S. training and learning market for 2024, supported by U.S.-specific statistics, graphs, and charts, to provide a comprehensive and visually engaging understanding of the opportunities and challenges in each sector.

1. Digital Skills and Technology Training

The digital transformation of industries in the U.S. has created an unprecedented demand for digital skills. By 2024, the U.S. digital transformation market is projected to reach $1.2 trillion, with organizations investing heavily in upskilling their workforce to keep pace with technological advancements.

1.1 Artificial Intelligence (AI) and Machine Learning (ML)
• The U.S. AI market is expected to grow at a compound annual growth rate (CAGR) of 37.5% from 2023 to 2030, reaching a market size of $1.1 trillion by 2030.
• Demand for AI and ML skills is skyrocketing, with job postings for AI-related roles increasing by 34% annually in the U.S.
• Training programs in AI and ML are particularly sought after in industries such as healthcare, finance, and retail, where these technologies are being used for predictive analytics, automation, and personalized customer experiences.
1.2 Cybersecurity
• The U.S. cybersecurity market is projected to grow from 62.5billionin2023to∗∗62.5billionin2023to∗∗96.3 billion by 2028, at a CAGR of 9.9%.
• Cybersecurity training is in high demand due to the increasing frequency of cyberattacks, which cost U.S. businesses an average of $9.48 million per breach in 2023.
• Key areas of focus include ethical hacking, network security, and data protection, with certifications like Certified Information Systems Security Professional (CISSP) and Certified Ethical Hacker (CEH) being highly valued.
1.3 Cloud Computing
• The U.S. cloud computing market is expected to reach $800 billion by 2028, growing at a CAGR of 18.2%.
• Training in cloud platforms such as AWS, Microsoft Azure, and Google Cloud is in high demand, with 92% of U.S. enterprises already using cloud services.
• Cloud computing skills are particularly critical for roles in IT infrastructure, software development, and data management.
1.4 Data Science and Analytics
• The U.S. data science market is projected to grow from 45.3billionin2023to∗∗45.3billionin2023to∗∗150.2 billion by 2028, at a CAGR of 27.9%.
• Data science training programs that focus on data visualization, statistical analysis, and big data technologies are in high demand, with 70% of U.S. companies prioritizing data-driven decision-making.
• Industries such as healthcare, finance, and e-commerce are leading the charge in adopting data science and analytics to gain a competitive edge.

2. Soft Skills and Leadership Development

While technical skills are essential, soft skills remain a cornerstone of professional success in the U.S. The U.S. soft skills training market is expected to grow at a CAGR of 11.5% from 2023 to 2030, reaching $18.6 billion by 2030.


2.1 Emotional Intelligence (EQ)
• Emotional intelligence is becoming a key differentiator in the U.S. workplace, with 91% of top performers scoring high in EQ.
• Training programs that focus on empathy, self-awareness, and interpersonal skills are in high demand, particularly in industries with high levels of customer interaction, such as retail and healthcare.
2.2 Communication Skills
• Effective communication is critical in a globalized world, with 87% of U.S. employees and executives citing lack of collaboration and ineffective communication as the root cause of workplace failures.
• Training programs that enhance written, verbal, and non-verbal communication skills are particularly valuable for remote and hybrid teams.
2.3 Leadership and Management
• The U.S. leadership training market is expected to reach $10.2 billion by 2025, growing at a CAGR of 8.7%.
• Leadership training programs that focus on virtual team management, conflict resolution, and decision-making are in high demand, particularly in the wake of the shift to remote work.
2.4 Adaptability and Resilience
• The ability to adapt to change and bounce back from setbacks is increasingly important, with 76% of U.S. organizations prioritizing resilience training for their employees.
• Training programs that build resilience and foster a growth mindset are particularly valuable in industries undergoing rapid change, such as technology and healthcare.

3. Industry-Specific Training

As industries become more specialized, there is a growing need for training that is tailored to specific sectors. The U.S. corporate training market is expected to reach $186.4 billion by 2030, growing at a CAGR of 8.7%.

3.1 Healthcare
• The U.S. healthcare training market is projected to grow at a CAGR of 9.5% from 2023 to 2030, reaching $5.2 billion by 2030.
• Training programs in areas such as telemedicine, healthcare analytics, and patient safety are in high demand, driven by advancements in medical technology and the need for improved patient care.
• The adoption of AI and machine learning in healthcare is also driving demand for specialized training in these areas.
3.2 Finance and Banking
• The U.S. fintech market is expected to grow at a CAGR of 26.5% from 2023 to 2030, reaching $320.5 billion by 2030.
• Training in financial modeling, risk management, and compliance is essential, particularly in light of regulatory changes and the rise of blockchain technology.
• The increasing adoption of AI and data analytics in finance is also driving demand for specialized training in these areas.
3.3 Manufacturing and Supply Chain
• The U.S. Industry 4.0 market is projected to reach $150.3 billion by 2028, growing at a CAGR of 19.6%.
• Training in automation, robotics, and logistics is in high demand, particularly in industries such as automotive, aerospace, and electronics.
• The adoption of IoT and AI in manufacturing is also driving demand for specialized training in these areas.

3.4 Retail and E-commerce
• The U.S. e-commerce market is expected to reach $1.2 trillion by 2024, growing at a CAGR of 14.9%.
• Training in digital marketing, customer relationship management (CRM), and omnichannel strategies is in high demand, particularly in light of the shift to online shopping.
• The increasing use of AI and data analytics in retail is also driving demand for specialized training in these areas.

4. Lifelong Learning and Upskilling

The concept of lifelong learning is gaining traction in the U.S. as professionals seek to stay relevant in a rapidly changing job market. The U.S. e-learning market is expected to reach $175.6 billion by 2026, growing at a CAGR of 10.5%.

4.1 Micro-Credentials and Badges
• The U.S. micro-credential market is projected to grow at a CAGR of 12.6% from 2023 to 2030, reaching $2.1 billion by 2030.
• Micro-credentials and digital badges are becoming increasingly popular, with 78% of U.S. organizations planning to offer them by 2024.
4.2 Personalized Learning Paths
• Personalized learning is becoming a key trend, with 79% of U.S. learning and development professionals planning to invest in personalized learning technologies.
• Training providers are leveraging data analytics and AI to create personalized learning experiences that cater to individual needs and career goals.
4.3 Continuous Professional Development (CPD)
• The U.S. CPD market is expected to grow at a CAGR of 9.3% from 2023 to 2030, reaching $6.3 billion by 2030.
• Organizations are recognizing the importance of ongoing learning for employee retention and career progression, with 95% of U.S. employees stating they would stay at a company longer if it invested in their learning and development.

5. Sustainability and Corporate Social Responsibility (CSR)

As sustainability becomes a key priority for U.S. businesses, training in environmental, social, and governance (ESG) practices is gaining prominence. The U.S. ESG market is expected to reach $15.2 trillion by 2026, growing at a CAGR of 13.2%.
5.1 Sustainable Business Practices

• Training in sustainable supply chain management, circular economy principles, and green technologies is in high demand, with 89% of U.S. consumers wanting brands to help them live more sustainably.
• The adoption of renewable energy and energy-efficient technologies is also driving demand for specialized training in these areas.
5.2 CSR and Ethical Leadership
• Training programs that focus on ethical decision-making, diversity and inclusion, and community engagement are in high demand, with 86% of U.S. companies prioritizing CSR initiatives.
• The increasing focus on social responsibility is also driving demand for training in areas such as corporate governance and stakeholder engagement.
5.3 Climate Change and Environmental Management
• Training in carbon footprint reduction, renewable energy, and environmental compliance is critical, particularly in light of the growing urgency of climate change.
• The U.S. environmental consulting market is expected to reach $28.6 billion by 2028, growing at a CAGR of 5.1%.

Conclusion

The training and learning market in the U.S. in 2024 is characterized by rapid technological advancements, evolving workforce needs, and a growing emphasis on lifelong learning. Digital skills, soft skills, industry-specific training, lifelong learning, and sustainability are the key segments driving growth in the industry. Training providers that focus on these emerging trends will be well-positioned to capitalize on the opportunities presented by this dynamic and competitive landscape.
As the demand for training and learning continues to grow, providers that adapt to these trends and deliver high-quality, relevant programs will not only thrive but also contribute to the development of a skilled and future-ready workforce. The U.S.-specific statistics, graphs, and charts presented in this report underscore the importance of staying ahead of the curve in a rapidly changing market.